Google Owned by Google

On Tuesday, April 24, 2012, Matt Cutts “Distinguished Engineer” posted about incoming update affecting Google search algorithm. The changes rolling out on following days were targeting keyword stuffing and link schemes created to promote spam sites on targeted keywords. After this post, SERP (Search … Continue reading

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The social search engine

In an interview about Microsoft search engine, Duane Forrester (Sr. Product manager in Bing’s Webmaster Program) talks about the new concepts used by Bing search engine ranking SERPs (Search Engine Result Pages). Most of innovations are related to detecting signals … Continue reading

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Small scale business ideas

A lot of people have an entrepreneur spirit, but do not count with human resources, capital or investors to start a new full time business. This lack of resources does not mean that it is impossible to succeed in business; … Continue reading

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Starting a business – Creating a Startup

What do you need to start a new innovative small business? Only three things: A good team A good product Low fixed costs Success relies on these three basic elements as foundation. There is no need for very new business … Continue reading

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Forensic accounting

This specialty in finance field has as objective providing evidence and analysis of financial statements and claims in trial processes. It is expanding his competences providing support for big firms and medium sized companies in financial reporting, accounting and auditing. … Continue reading

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Business development process

Profitable and stable firms are never result of improvisation; every business planning to be successful long term and expecting to be in the market year after year needs to develop optimized processes to maximize added value and minimize production costs. … Continue reading

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Leadership skills

In a global business environment, leadership skills are one of the most valuable assets that managers can develop. Leaders are all the time in a relevant position and are responsible and accountable for business success or failure. Analytical thinking and … Continue reading

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Email marketing

Generating leads is the final objective of every marketing campaign. Even if the campaign is designed to improve brand recognition instead of promoting a product, long term it will generate more sales volume or the brand being able to convert … Continue reading

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Managed services

Managed services include outsourcing not only the service but also all decisions associated with management and operation of the service provided. This is useful for business growing fast and do not have the time or the expertise to manage and … Continue reading

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Business services

For a long time outsourcing has been an advantage for big international firms. By outsourcing business process to other countries multinational companies were able to reduce cost in intensive manual labor tasks and spread the risk of their operations, but … Continue reading

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Webmail services

Traditional mail is useless in today’s dynamic and fast changing world where business communications need to be delivered instantly. In this scenario web services like webmail play a fundamental role in everyday business tasks. Entrepreneurs and local businesses usually start … Continue reading

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Business development manager

The role of business development manager most of the time is associated with big companies. Most common tasks for this profile are related to the creation of new projects that provide added value for the currents operations of the business. … Continue reading

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